Pitching a multi-channel advertising and social media strategy to increase return on ad spend.
The Challenge
Faced with a 0% return on ad spend due to escalating marketing costs, a business sought a loyalty program proposal to reverse current trends and boost long-term ROI.
Our Mission
Our team set out to craft and present an enticing multi-channel loyalty program proposal. The goal? Motivate both new and existing customers to make more frequent purchases.
Taking Action
As team lead, I collaborated with fellow marketers to unveil a comprehensive multi-channel marketing campaign. This campaign strategically targeted customers at various stages of the marketing funnel, ultimately driving higher participation in the loyalty program and transforming them into repeat, high-volume customers.
My focus was on developing a well-thought out strategy, as well as creating captivating social media content on platforms like Facebook, Instagram, and Twitter, specifically catering to customers at the awareness and engagement stages of the funnel to enhance loyalty program conversion rates.
The Result
The result was a compelling presentation that earned high praise.
Key Insight
Establishing a multi-channel loyalty marketing program not only enhances ROI but also provides significant value to customers.
By centering marketing efforts around delivering value, the conversation shifts from “how can I get customers to spend more money?” to “how can I offer more value and build a deeper relationship?”
Crafting a visually appealing presentation that outlines a logical strategy, targets customers across the funnel, and provides compelling funnel-optimization metrics is a powerful approach to securing approval for a marketing proposal.
Want to learn more?
KARINA FONG-HIRSCHFELDER 