Developing an impactful marketing strategy and constructing a website from the ground up.
The Challenge
Develop an impactful marketing strategy and construct a website to propel a new non-profit organization into the public sphere.
Our Mission
Our mission involved creating a digital marketing plan and developing of a website that would serve as the hub of the non-profit’s marketing initiatives.
The comprehensive plan encompassed research and strategy formulation for a non-profit of our creation.
Taking Action
I defined marketing objectives, established KPIs tailored to the non-profit’s goals, and devised effective marketing strategies. The team focused on developing customer journeys and funnels, carefully selecting channels that align with the overall objectives.
Content creation for different organic digital marketing channels was a key aspect, along with conducting comprehensive keyword research to inform the site architecture, content, and SEO of the website.
The planning phase extended to designing a website that not only met the non-profit’s objectives but also catered to various audience segments and different stages of the conversion funnel. Best practices for UX/UI design, website copywriting, and SEO were applied diligently.
The Result
A compelling presentation that earned an A grade, reflecting the success of the digital marketing plan and website creation.
Key Insight
Websites play a pivotal role in achieving organizational goals and acting as the central hub for marketing efforts.
Emphasizing the purpose for each page of the website is critical, as websites lacking this consideration risk losing effectiveness. By ensuring that every element serves a specific purpose aligned with the overall strategy, a website becomes a powerful tool for achieving a non-profit’s mission and engaging with its target audience effectively.
Want to learn more?
KARINA FONG-HIRSCHFELDER 